Sales vs. Presales: What’s the difference?
Closing a sales deal is a big win. And that's especially true for businesses selling complex products to other businesses. It takes a lot of work to reach the point where a team of...
Tag: Presales automation
How to build a presales process
In most companies, no one questions the importance of the sales team. The entire company depends on new sales to keep running, so the people closing the deals are (rightly) valued....
5 types of tools that optimize presales engagement
You’re ready to get where you’re going, every red light fueling a little more impatience. Then you feel a bump, and recognize the telltale signs of a flat tire. You’re alread...
Using automation to drive presales productivity
When a prospect has a question that requires technical knowledge, it almost always falls to a presales engineer to answer.
It’s your job to fill in any gaps in knowledge the s...
3 steps to improving customer experience through pre-sales
If you’re reading this, then you’ve already bought into the importance of customer experience in your sales cycle. A simple product backed by great customer experience will alw...
