To isolate the behaviors of thriving organizations, Responsive, in partnership with APMP, surveyed more than 750 sales, proposal, and IT executives and practitioners in the US, UK, and India who have ownership or influence over their company’s bid, capture, and proposal management activities.
Buyers are seeking more information on shorter timeframes. The volume of work and associated business risk are soaring. And a lot is riding on strategic responses.
91% say that bid and proposal teams are a direct and significant contributor to revenue. Yet, executives and practitioners don’t see eye to eye on the level of investment required to drive a proposal center of excellence.
89% say their organization is experimenting with or using AI, but a clear divide is forming. Organizations driving greater revenue are investing in platform-level capabilities that go beyond GenAI and apply to more than just writing responses.
Discover what leading organizations are doing to stay three steps ahead of buyer trends by investing in bid and proposal teams, harnessing AI, and unlocking insights to drive profitable growth.
