LevelUp Part 1: The Evolving Role of Content with Asher Matthew
ASHER MATTHEW, VP of Revenue at Demand Matrix
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Asher’s take on all things content, including:
- Why relevancy is so important to content creation,
- How content can bridge the gap between sales and marketing teams, and
- How content creators can make sure their content is buyer-centric
On-demand webinar library
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New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.
Watch this on-demand webinar for insight into how to help proposal and sales teams do more with less. Download the companion checklist.
You spend, on average, 20% of your time searching for content. Manual processes or ineffective software force you to start every proposal from scratch.
