ASHER MATTHEW, VP of Revenue at Demand Matrix
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Asher’s take on all things content, including:
- Why relevancy is so important to content creation,
- How content can bridge the gap between sales and marketing teams, and
- How content creators can make sure their content is buyer-centric
