Technology giant Microsoft is working with Responsive to develop a pioneering approach to proposals that promises a huge increase in productivity.

Responsive has updated Responsive AI, enabling customer-facing teams to harness advanced generative artificial intelligent for first drafts of entire proposals in minutes and trusted information to answer ad hoc questions in real time.

A new study sponsored by APMP shows that response teams – made up of bid and proposal management professionals – are the “hidden breadwinners” in most B2B organizations.