FINRA compliance software: What to look for

Wendy Gittleson headshot

Wendy Gittleson

Jan 28th, 2025

4 min read

"FINRA, or the Financial Industry Regulatory Authority, is a self-regulatory organization that oversees the behavior of brokerage firms and their registered representatives in the United States. It was formed in 2007 through the consolidation of the National Association of Securities Dealers (NASD) and the regulatory functions of the New York Stock Exchange (NYSE). FINRA is authorized by Congress to protect investors by ensuring the integrity of the financial markets and promoting fair and transparent practices within the securities industry.

As a regulator, FINRA establishes rules and regulations that govern the conduct of its member firms and their employees. These rules cover a wide range of activities, including sales practices, trading, advertising, and financial reporting. FINRA also administers licensing exams for individuals seeking to become registered representatives, such as the Series 7 exam for general securities representatives. In addition, FINRA conducts market surveillance to detect potential violations of securities laws and investigates complaints and disputes between investors and brokerage firms.

Overall, FINRA plays a crucial role in maintaining investor confidence and market integrity by enforcing compliance with its rules and regulations. By holding brokerage firms and their representatives accountable for their actions, FINRA aims to protect investors from fraud, misconduct, and other unethical practices in the securities industry."

An example of how FINRA would be used is if an investor wants to file a complaint against a brokerage firm for misconduct or unethical behavior. The investor can submit a complaint to FINRA, which will investigate the matter and take appropriate action if necessary. FINRA has the authority to impose fines, suspend or bar individuals from the industry, and require firms to pay restitution to harmed investors. By using FINRA, investors can seek justice and hold brokerage firms accountable for their actions.

What’s involved with FINRA compliance?

"1. Questionnaire Generation: This feature is particularly useful for FINRA compliance as it allows organizations to create tailored questionnaires that address specific industry regulations and compliance requirements. For example, a brokerage firm can generate questionnaires that focus on key areas such as customer suitability and risk assessment.

2. Distribution: Automatically distributing questionnaires to relevant stakeholders ensures that all necessary parties are informed and can provide input on compliance-related matters. For instance, sending questionnaires to employees, vendors, and partners allows for a comprehensive assessment of compliance practices within the organization.

3. Reminder and Follow-up: Automated reminders help ensure that all participants complete and submit their questionnaires in a timely manner, reducing the risk of non-compliance. For example, sending reminders to employees who have not completed their security questionnaires within the deadline helps maintain accountability and adherence to FINRA regulations.

4. Scoring and Analysis: Utilizing AI algorithms to analyze responses and score questionnaire submissions can help identify potential risks or gaps in compliance practices. For instance, automated analysis can flag inconsistencies in responses related to customer account documentation, alerting organizations to areas that may require further investigation.

5. Reporting and Documentation: Automatically generating comprehensive reports summarizing questionnaire results and providing recommendations for improvement is crucial for demonstrating compliance with FINRA regulations. For example, generating reports that highlight key findings and areas that need attention can help organizations proactively address compliance issues and mitigate risks."
What to look for in a FINRA compliance tool
"Look for software that automates repetitive tasks, such as generating questionnaires, distributing them, collecting responses, and sending reminders. This reduces manual effort and speeds up the process.
Software with AI capabilities  can recommend answers from a well-maintained content library, validate responses, and analyze risks or gaps. This ensures accuracy and streamlines the review process.
Acquire tools that empower field teams to proactively share up-to-date security and compliance information via profiles or trust centers .

Integration with your existing tech stack, including CRMs, cloud storage, Microsoft Office, and collaboration tools like Slack or Teams.
A centralized content library or knowledge base  that stores accurate, reusable answers helps streamline responses and ensures consistency in addressing compliance requirements.
Opt for software that supports team collaboration with features like task assignments, workload visibility, in-app comments, and e-signature collection. This ensures everyone stays aligned and projects move smoothly.

Detailed reports highlighting key findings, compliance status, and areas for improvement. An audit trail is also essential for regulatory compliance and internal tracking."

Case studies

A lot of the tasks above can be automated with the right software. See how Responsive brings your teams and content together to produce standout responses that seal deals with speed.